Sales Training & Coaching for Ambitious Sales Professionals
Learn the commercial disciplines, frameworks and techniques used by top performing Account Executives and sales leaders to build stronger pipeline, win complex deals and accelerate their careers
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Graduate Enterprises:
ONLINE COURSE OPTIONS
Where Would You Like To Start?
Account Executive
The foundational sales program for winners willing to invest in their sales career
Sales Leader
For first line sales leaders. Learn how to manage and develop a team of hungry and successful Account Executives
C-Suite, Founder or Owner
How to take yourself out of the founder led sale conundrum and how to create sales traction
FRACTIONAL CONSULTING
Commercial Leadership When You Need It
Work directly with Dean to sharpen your commercial strategy, strengthen sales execution and build a more disciplined, scalable approach to revenue growth.
EXPLORE CONSULTINGNICE TO MEET YOU
I'm Dean Ward
I started my career as an Account Executive more than 25 years ago and worked my way through every level of commercial leadership to become a Chief Revenue Officer.
Along the way, I’ve helped some of the world’s leading technology companies build high-performing sales teams, win complex enterprise deals and create more predictable revenue growth.
Today, I use that real-world experience to help salespeople, leaders and growing businesses execute with greater discipline, confidence and consistency.
READ MY STORY
"Dean's training was transformational. I focused on my closing process and negotiation techniques, specifically presenting pricing with confidence based on ROI and data. I hit my annual number as a result!"
- Emma Weir
Ideagen
"Thanks to Dean's course, we now have clarity on our ICP and have transitioned to a value sale. We've taken some GTM consulting advice from Dean, and the results have been impressive. Smashing our sales targets."
- Steve Dampier
Our Echo
"I had no clue how to take myself out of the sales process and make it repeatable for others. Thanks to Dean, we now have proper territory plans, and MEDDPICC has helped us qualify better and faster."
- Louis Werth
Care Research
COURSES & CONSULTING PACKAGES
What's right for you?
Take control of your sales future with these comprehensive courses and consulting options.
 AE Academy
Practical, self paced video courses and playbooks designed to help Account Executives sell with greater structure, confidence and consistency.
1:1 Sales Coaching
Personal coaching with Dean to explore specific sales challenges, strengthen your skills and put the course principles into practice.
Leadership Courses
Practical courses for sales leaders who want to build stronger teams, improve performance and create more predictable revenue
Bespoke Training
Tailored and white labelled sales training designed around your organisation, your team and the specific challenges they face.
THE REVENUE BRIEF NEWSLETTER
Sell smarter. Lead better. Grow revenue.
Expect real world insights on pipeline, prospecting, complex deals, qualification, negotiation, sales leadership, forecasting and revenue strategy.
Short, useful and actionable. Something you can read in a few minutes and put to work the same day.
You're safe with me. I'll never spam you or sell your contact info.